Together we clarify what your brand says, how it speaks and how it looks. You end up with one brand book that keeps your team and everyone you work with speaking the same language.
Brand Foundation is for new brands, or brands that have outgrown their first version. If any of these sound familiar, you are in the right place.
The founders, the sales team and the website copy describe the same company in three different ways.
Each was made at a different time by different people, and together they do not look like one brand.
Before introducing yourself to a wide audience for the first time, you want solid ground.
You will work with a designer or an agency, but first you need to put what you want into one document.
Four parts, one whole. Each builds on the one before, and all of them come together in the brand book.
We clarify who the brand serves, what it offers and why it is different. Market and competitor review, value proposition, a one line position and the messages that support it.
You get: a positioning statement and message mapThe brand's personality and how it speaks. The words it uses and avoids, with sample copy for different channels.
You get: a tone guide and sample copyLogo, colour palette, typefaces and photography style. A ready to use visual identity that makes the brand look the same everywhere.
You get: logo files and visual identityOne document that brings it all together, to share with your team, agencies and freelancers. The first thing a new team member reads.
You get: a shareable brand bookWe have a short call at the end of each week. No decision moves to the next step before you have seen and approved it.
A call and a short form. We look at your market and competitors together.
I present two directions, and together we choose one and sharpen it.
The brand's voice is tested on real copy.
The logo and visual identity are designed.
Everything comes together in one document, and we close with a handover call.
A single source that your team, your agencies and every new hire use to describe the brand in the same way.
Where does your brand stand today? Take the brand health test
Behind the package is the design, development, content and advertising team of Rebel Co. Group, which I co-founded. When a full scale shoot or agency sized work is needed, you do not have to look for a separate agency. The same team steps in, and we agree the scope and budget together. I am always your point of contact.
Meet Rebel Co. GroupIf your question is not here, let's talk about it on a call.
Usually 3 to 5 weeks. The timing depends on how quickly decisions are made and where the brand stands today.
Yes. Logo and visual identity are part of the package. On the design side we work together with the Rebel Co. Group design team.
No. Brand Foundation is most useful in the early days, when the brand's first decisions are being made. Fixing things later takes more effort than building them right from the start.
Brand Foundation starts from $550. After the first call, a clear proposal is prepared based on what the brand needs.
You use the brand book with your team and the agencies you work with. If you like, we can continue with the Launch package or a monthly Brand Partnership.
Yes. The whole process can run remotely, in English or Turkish.
Short articles for those who like to read before deciding.
The two are often confused but solve different problems. When you need each one, and a third option.
Read the article 6 min readBrand management from inside your team, without a hire. How it works and who it fits.
Read the articleBrand Foundation is the first stop on the journey. When the brand is ready, so is the next step.